Millennials are your future. Embrace them, because someday they will be the majority of your franchisees.

Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind.

Corporate culture is often thought of as that “touchy-feely” stuff that is difficult to understand and handed to the Human Resources Department to manage. In fact, it is a critical business issue that has a direct impact on productivity and profit.

Bringing on an EBITDA expert, or a role similar in nature, can have an immensely positive effect on your system that creates an increasingly attractive opportunity for potential franchise partners all while keeping your current franchisees happy and profitable.

When franchisors lead by example by setting the right culture for employees and recruit franchisees to align with similar core values who will implement best practices within their independently-owned locations.

An investment from a private equity firm can be incredibly valuable in accelerating the growth of an emerging concept or re-igniting a more mature franchise brand.



 

Many franchisors operate under the assumption that they can afford to wait to contact their leads, but even the most qualified prospect is less likely to become your next franchisee the longer you delay.

Pervasive as it is, social media is still the “final frontier” for many franchise lead generation campaigns.

A great franchise concept represented by empowered development people to quality prospects who like the real-life opportunity, and train well to execute it, will result in a fantastic success story.

The many benefits of the franchise system have been well documented, as each year it gives thousands of talented entrepreneurs the support they need to successfully run their own business. One aspect of franchising that tends to fly under the radar is the reliability of service customers receive that comes through many years of consistent ownership at a given business location.