Information and sessions from the 2017 IFA Annual Convention.

Information about the IFA 2018 Annual Convention.

Franchises that want to be in front of customers and build a positive customer experience should make online review management a primary marketing strategy.

Franchise compliance programs can have many benefits. Reap the rewards of a culture of compliance. We’ve heard that saying, “Culture Eats Strategy for Breakfast,” which is believed to have been coined by business leader Peter Drucker. The saying implies that while strategies can be created for a business, the success or failure of those strategies will be determined by the culture that permeates the organization.

Franchisors don’t always have to be right, but they must test their ideas, protect the best interests of franchisees and gain the respect of franchisees in the long term. 

Gaining a cash infusion from experienced, resourceful investors who believe in your mission, and partnering with like-minded franchisees, can be an unbeatable combination to take your brand to the next franchising level.

The right partners help franchise companies thrive. Carefully selecting your backers can supercharge growth.

A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

A successful market development plan should mean more units opened, more profits, and happiness for everyone. Working with others to develop proactive communications and satisfactory economic, intangible and relationship issues should help grow your

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.