A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

A successful market development plan should mean more units opened, more profits, and happiness for everyone. Working with others to develop proactive communications and satisfactory economic, intangible and relationship issues should help grow your

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.

To stay relevant, brands require constant tending. Successful brands continually evolve.

Strengthen your franchise from the inside out and soon, the big guys will be coming to you for advice.

New crowdfunding regulations now allow franchisors and franchisees to sell securities through a less rigorous process than a full securities filing but risks must be considered. Conferring with experienced legal counsel before choosing this path is recommended.

Millennials are your future. Embrace them, because someday they will be the majority of your franchisees.

Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind.

Corporate culture is often thought of as that “touchy-feely” stuff that is difficult to understand and handed to the Human Resources Department to manage. In fact, it is a critical business issue that has a direct impact on productivity and profit.

Bringing on an EBITDA expert, or a role similar in nature, can have an immensely positive effect on your system that creates an increasingly attractive opportunity for potential franchise partners all while keeping your current franchisees happy and profitable.