Creating a strong brand identity through the power of networking.

One of the challenging responsibilities of a franchisor is how to develop and implement effective franchisee operational support programs. These programs have the added responsibility of meeting, and exceeding, the franchisees support needs in a cost-effective and efficient manner.  

One area where many franchises should take stock and resolve to do better is with their internal ecommerce systems and strategy.

During these unstable economic times, franchisors should take a hard look at their existing marketing plan and make the necessary adjustments to generate a modern-day, impactful, and cost-effective strategy that benefits their brand, both nationally and locally.

The use of franchise portals for lead generation has been a significant part of many franchisors’ marketing budgets for more than 10 years. This lead source has been one of the most consistent and highest volume producers of leads and deals.

Customer retention is one measurement of the effectiveness of your loyalty program and a critical component to the growth of your business.

In RQM, repetitiveness is important and its means remaining persistent and consistent with the marketing message whether it’s two units or 200 units.

Alignment is a continual process, not a once a year affair.

Engaging franchisees is obviously important to every franchise system’s success, and the most critical medium to achieving that engagement is live interaction and face-to-face connection.

One of the reasons antitrust law is such a headache to comply with is because what is or is not permissible has changed over time.