Culture Eats Strategy for Breakfast

Franchise compliance programs can have many benefits. Reap the rewards of a culture of compliance. We’ve heard that saying, “Culture Eats Strategy for Breakfast,” which is believed to have been coined by business leader Peter Drucker. The saying implies that while strategies can be created for a business, the success or failure of those strategies will be determined by the culture that permeates the organization.

Multi-Unit Success: It’s About Franchisees and the Brand’s Skill Set

Franchisors don’t always have to be right, but they must test their ideas, protect the best interests of franchisees and gain the respect of franchisees in the long term. 

Scoring a Touchdown With Franchise Investors

Gaining a cash infusion from experienced, resourceful investors who believe in your mission, and partnering with like-minded franchisees, can be an unbeatable combination to take your brand to the next franchising level.

Finding Your Angel: Private Equity in Franchising

The right partners help franchise companies thrive. Carefully selecting your backers can supercharge growth.

Key Initiatives for IFA’s Marketing and Innovation Committee

A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

Developing Your Plan and Considering Its Impact

A successful market development plan should mean more units opened, more profits, and happiness for everyone. Working with others to develop proactive communications and satisfactory economic, intangible and relationship issues should help grow your

4 Benefits of Facebook Live to Enhance Your Digital Marketing

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.

Position or Perish: Positioning Your Brand to Thrive

To stay relevant, brands require constant tending. Successful brands continually evolve.

Four Tips to Maximize Profitability at Emerging Brands

Strengthen your franchise from the inside out and soon, the big guys will be coming to you for advice.

Using Crowdfunding to Raise Capital for Your Franchise Business

New crowdfunding regulations now allow franchisors and franchisees to sell securities through a less rigorous process than a full securities filing but risks must be considered. Conferring with experienced legal counsel before choosing this path is recommended.

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