To stay relevant, brands require constant tending. Successful brands continually evolve.
Strengthen your franchise from the inside out and soon, the big guys will be coming to you for advice.
New crowdfunding regulations now allow franchisors and franchisees to sell securities through a less rigorous process than a full securities filing but risks must be considered. Conferring with experienced legal counsel before choosing this path is recommended.
Millennials are your future. Embrace them, because someday they will be the majority of your franchisees.
Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind.
Corporate culture is often thought of as that “touchy-feely” stuff that is difficult to understand and handed to the Human Resources Department to manage. In fact, it is a critical business issue that has a direct impact on productivity and profit.
Bringing on an EBITDA expert, or a role similar in nature, can have an immensely positive effect on your system that creates an increasingly attractive opportunity for potential franchise partners all while keeping your current franchisees happy and profitable.
When franchisors lead by example by setting the right culture for employees and recruit franchisees to align with similar core values who will implement best practices within their independently-owned locations.
An investment from a private equity firm can be incredibly valuable in accelerating the growth of an emerging concept or re-igniting a more mature franchise brand.
Many franchisors operate under the assumption that they can afford to wait to contact their leads, but even the most qualified prospect is less likely to become your next franchisee the longer you delay.