Create and maintain positive publicity for your franchise brand.

Two common mistakes that franchisors make when reaching franchisee agreements are qualifying candidates that are under-capitalized and under-experienced. Evaluate your decision following five key steps to avoid making the wrong choice.

Put yourself in the best financial position possible, so you’re ready to hit the ground running.

Lasting franchise success requires an understanding of behavioral sciences.

The day may come when a franchisor is judged by the profitability and satisfaction of its franchisees, and not by the number of units. It will be more difficult to measure, but more gratifying for all concerned. Perhaps that day is here.

In the business world, the new year is a time for setting new budgets and objectives. It is also a time to review and update your current operations.

When you’re considering which franchise to invest in, make certain you research population trends, demographic forecasts, consumer consumption and spending models.

Fun-focused businesses are only growing in popularity.

Because employers face significant costs to purchase, maintain, and replace uniforms, tools, and equipment, it’s no surprise that some employers wonder whether they can shift these costs to employees. 

There are dozens of benefits to opening a franchise, including a support system from like-minded entrepreneurs on the franchisee, franchisor and vendor levels as well as the opportunity to invest in a tried and true business model.