For many franchisees, the prospect of putting together a local marketing campaign can be daunting.

For obvious reasons, alignment between the mutual needs of the franchisor and franchisee are critical to an enduring and healthy relationship. Hopefully franchise candidates who chose franchising as their preferred means to enter entrepreneurship already have a strong appreciation for the value and equity of partnerships.

Franchisors might consider the impact of their current agreements with respect to their stated policies of encouraging multi-unit franchisees.

The threats that patent trolls pose to the economy and the franchise industry are not going away anytime soon.

Before starting your outreach campaign, understand your target audience.

Social media for business generation is not “one size fits all.” It is not the silver bullet, cure-all or magic elixir. It is, nevertheless, imperative to the livelihood of franchise brands. Social media is every brand’s voice, its microphone and an extension of its customer service arm. How can social media promote franchise development?

Solving the local advertising spend problem with technology.

If you don’t see growth through the efforts you are putting out, it may be time to change course.

Franchising World readers are taking advantage of learning how to tap into the pluses that military veterans can bring to franchise businesses. 

Each month, Franchising World magazine sets its sights on helping you to expand your business. The April issue brings you strategies on growing your multi-unit franchise business, sharing highlights from the recent Annual Convention in New Orleans −