Shared expertise can make franchising greater and be your system’s greatest asset.

Franchise support is acknowledged by most in the industry as a “best practice” and a fundamental operating principle. But now support seems to be joined at the hip with the relatively new topic of franchisee engagement.  Exactly what does this new term mean and why is it so important to both franchisees and franchisors?

Due diligence calls for serious attention to concept economics, leadership, product offering and the franchise disclosure document.

The relationship between the franchisor and franchisees within a system is greater than any normal business relationship you would have with a supplier or a business account. The franchisor-franchisee relationship is much like a marriage. 

Strategic alliances may be worth the investment to increase brand coverage in today’s competitive environment.

These seven evidence-based principles, if properly understood and implemented, will definitely create a positive foundation for creating healthier, more productive franchise relations.

An understanding of these “sins” will allow franchisors to spot them as they arise.

The keys to great franchisee engagement are clear — address their questions, provide ample opportunity for significant peertopeer discussions, as well as access to system management.

Attendees are again expecting an experience with their conferences beyond just content dissemination.

Social selling begins and ends with listening. As technology has advanced, social media has become a mainstream form of communication and education. Franchise candidates are educating themselves much earlier in the decision process than in years past, no doubt in part because information has become so accessible through the Internet.