Many brands are implementing content marketing as a way to generate new leads and customers. Cold calling is being replaced with leveraging the consumption of content and engaging prospective customers earlier in their buying process.
Stop the pushy sales lingo and let your branded digital content carry the conversation. Every qualified franchise lead needs a warm embrace, to be coddled, nourished and ultimately nurtured to close the deal.
Google to the Franchise Community: Planning, implementing and tracking an effective online strategy can be difficult, but solutions are available.
Even amid all other media disruptors today, video stands alone in its ability to connect with franchisee candidates. To drive this point home, according to Forbes, 59 percent of executives would rather watch video than read text.
Lessons learned and a list of projects can help you build a new franchise brand.
When you hear people talk about franchise relations, you may think about the communication and support that begins after a franchisee signs the agreement. But, for franchisors to frontload success and increase quality new-owner agreements, the most critical time for communication and relationship-building takes place before the dotted line is signed.
According to FRANdata’s most recent volume of the Small Business Lending Matrix, the good news for the franchise industry is that the business climate is improving for the fifth straight year, with unit transactions at their highest since 2008.
Franchise organizations have been using email and text messages for years as part of the marketing mix. Text — both short message service or SMS and multimedia messaging service or MMS — and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.
Shared expertise can make franchising greater and be your system’s greatest asset.
Franchise support is acknowledged by most in the industry as a “best practice” and a fundamental operating principle. But now support seems to be joined at the hip with the relatively new topic of franchisee engagement. Exactly what does this new term mean and why is it so important to both franchisees and franchisors?