What’s the secret to successful meetings? People who know how to create memorable events.

Great marketers know that the magic is in the storytelling.

The power of social media is clearly here to stay. But used properly, it can be a very effective tool to increase brand recognition for franchise businesses.

For women considering franchise business ownership in a predominantly male industry, there are several real and perceived roadblocks that one must overcome to succeed. Below are five ideas to help overcome these obstructions utilizing tips and stories from three of the top-performing owners in traditionally male franchise systems — who happen to be women.

Listening at every stage of the lead generation process is paramount.

A system-wide rebranding can seem like a daunting task, but smart franchises will see it as an opportunity to not only elevate brand awareness, but also highlight aspects of their brand consumers may have been ignoring.

Trust always affects two outcomes: speed and cost. A strong franchisor-franchisee relationship is driving sustained performance results at Popeyes Louisiana Kitchen.  My message is common sense.  But common sense is not often common practice.

Exceptional customer service enables an underdog franchise brand to use public opinion to boost the perceived value of its merchandise.

Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.

Centralized marketing solutions allow you and your franchisees to more effectively and more efficiently tell their stories, engage with their audiences.