Three things to consider when investing in capital expenses while maintaining operational excellence and ROI.

New credit card technology could help protect you and your customers from fraud and financial liability, plus get a jump on your competition.

Annual event changes scope and understanding for franchise system’s leaders. 



Each year while attending the International Franchise Association’s annual convention, listening to the speakers, sitting in on the round tables

Having a razor sharp focus about the intention of your event is the ideal starting point for developing a budget. That purpose will drive how you build the budget while keeping the goal in mind. It will also determine how you spend within that budget to achieve maximum results.

What’s the secret to successful meetings? People who know how to create memorable events.

Great marketers know that the magic is in the storytelling.

The power of social media is clearly here to stay. But used properly, it can be a very effective tool to increase brand recognition for franchise businesses.

For women considering franchise business ownership in a predominantly male industry, there are several real and perceived roadblocks that one must overcome to succeed. Below are five ideas to help overcome these obstructions utilizing tips and stories from three of the top-performing owners in traditionally male franchise systems — who happen to be women.

Listening at every stage of the lead generation process is paramount.

A system-wide rebranding can seem like a daunting task, but smart franchises will see it as an opportunity to not only elevate brand awareness, but also highlight aspects of their brand consumers may have been ignoring.