A simple Old World recipe started it all. A century later, Repicci’s Italian Ice is hitting the road. 

To succeed and grow your business, stay abreast of emerging technology and tailor your marketing to consumers at the right time with the right message using the right channel. 

Protect your franchise and your bottom line in card-present and card-not-present transactions.

Research prospects’ credit, driving histories, criminal backgrounds and even use personality profiling tools, but there are opportunities to learn much more.



 

Attention Franchise Marketers: The future is arriving … quickly!



 

There must be room for franchisees to express their individual needs and work with the franchisor within that system.

New sales study provides hiring and training practices for franchise development.

Customers see multiple marketing messages and have to be nurtured through several channels before they say “yes” and take advantage of marketing services. Marketers work hard to analyze and give credit to the channels that contributed to the customer journey through the path of purchase.

Franchise owners busy running businesses often struggle to locate funding options, but there are quick and simple alternatives that should be explored. 

One of the hallmarks of a successful franchise organization is effective two-way communications between the franchisor and franchisees.  The concept is well-known but how do you achieve effective communications?