Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.

Centralized marketing solutions allow you and your franchisees to more effectively and more efficiently tell their stories, engage with their audiences.

Understand how Canada’s Anti-Spam Legislation works and how to comply with it.

Multi-unit franchisees dominate today’s marketplace, controlling more total units than their single-unit counterparts — and an increasing number are operating multiple brands. Franchisors, in tandem with the growing base of multi-unit operators, have recognized this change and responded by altering their sales approach, even their franchise disclosure documents to accommodate multiple-unit sales to experienced franchisees.

Nontraditional expansion has great potential for a brand while fueling system-wide growth.

The value of meeting your franchise industry colleagues face to face can’t be duplicated.  However, networking digitally is the next best thing and IFA makes that possible via FranSocial.  The member-only IFA community enables you to ask any number of questions that affect your company and hear back from experts in the field.

Many brands are implementing content marketing as a way to generate new leads and customers. Cold calling is being replaced with leveraging the consumption of content and engaging prospective customers earlier in their buying process.

Stop the pushy sales lingo and let your branded digital content carry the conversation. Every qualified franchise lead needs a warm embrace, to be coddled, nourished and ultimately nurtured to close the deal.

Google to the Franchise Community: Planning, implementing and tracking an effective online strategy can be difficult, but solutions are available.

Even amid all other media disruptors today, video stands alone in its ability to connect with franchisee candidates. To drive this point home, according to Forbes, 59 percent of executives would rather watch video than read text.