The ability to create one’s own narrative and develop original messaging can be a powerful tool in marketing a business.

FRANData research helps bring order to industry data chaos. Latest report shows 377 new concepts launched in just past three quarters.

Outstanding performance with a private equity partner means great things not only for their investors but also for your franchisees, employees and customers by creating real and lasting value.

Using a four-step method to ensure that agreed-upon plans move forward on the right schedule can minimize surprises and help franchisees reach their maximum potential.



 

As franchise social media marketers, every day is a new world. We’re constantly challenged to stay on top of the latest social media platform developments; new social advertising options; and even owned algorithm changes that necessitate the pay-to-play model.  

Proceed carefully before joining forces with another company.

Want to make your good franchise program a great one? Launch a centralized and data-driven approach to email marketing.

Consumers are increasingly turning to the convenience of mobile browsing and buying.

The best strategy includes digital, mobile and traditional options that capture customers’ attention in multiple places and drive them to your door.

Small-business owners make sacrifices for their business, but should carefully consider which ones allow the best chances for long-term success.