When building a training platform, separate what specific information must be conveyed to new franchisees immediately, and what new franchisees should learn over time. Dividing these components will allow franchisees to better retain information and more effectively execute roles and responsibilities. 

A multigenerational franchise partnership offers the opportunity to create a lasting legacy within a family and pass the business down for generations to come. 

In an increasingly competitive industry, franchises need to manage their online reputations to sustain meaningful connections with their clients.

The ability to create one’s own narrative and develop original messaging can be a powerful tool in marketing a business.

FRANData research helps bring order to industry data chaos. Latest report shows 377 new concepts launched in just past three quarters.

Outstanding performance with a private equity partner means great things not only for their investors but also for your franchisees, employees and customers by creating real and lasting value.

Using a four-step method to ensure that agreed-upon plans move forward on the right schedule can minimize surprises and help franchisees reach their maximum potential.



 

As franchise social media marketers, every day is a new world. We’re constantly challenged to stay on top of the latest social media platform developments; new social advertising options; and even owned algorithm changes that necessitate the pay-to-play model.  

Proceed carefully before joining forces with another company.

Want to make your good franchise program a great one? Launch a centralized and data-driven approach to email marketing.