How to Effectively Evolve Your Franchise Support System

A franchisor can spend a wealth of time and resources to make sure that a company is evolving and moving forward in an ever-changing marketplace. But, what good are the tools and support systems a franchisor works to provide if no one in the franchise system sees the inherent value in them and as a result, doesn’t use them? 



I’ve had the unique pleasure of watching a franchise system evolve over 25 years from both the franchisee and corporate executive stand point. Having watched various new tools and support systems being implemented over the years, I’ve found that a grassroots approach is most effective to gaining both acceptance and adoption of new tools and programs.

What Unsubscribes Can Tell You About Email Marketing

The reasons why people unsubscribe often have nothing to do with your business.

Franchise Recruitment Websites’ 12 Most Popular Pages

Franchise recruitment websites are a critical component of the franchise sales process. Make it easy for candidates to find key information about your company and the unique opportunity you provide.

Millennials Want to Buy Franchises, Yet Almost No One’s Marketing to Them

Almost three-quarters of the 80 million Millennials in the U.S. say they want to be entrepreneurs, and most of them are perfect candidates for buying franchises, but almost no one’s marketing to them.

How Franchisees Can Save Time and Money When Opening New Locations

When taking the leap into expanding your franchise business, it’s important to consider how to grow without spending unnecessary time and dollars. Research, outside experts and managing costs can help maximize your return on investment.



 



By Ma

The Benefits of Having a Full, In-House Legal Team

Having a robust in-house legal team allows other legal staff to focus on their strengths and larger company initiatives, and ensures that the company is not only adequately protected on important legal risks, but expertly protected.

How to Attract C-Level Executives to Your Franchise

Recruiting former C-Level executives to your franchise can be an intimidating, but worthwhile process if executed the right way.

Exempt, Non-Exempt, and Salaried Employees: What You Don’t Know Could Cost You

Some of the most common FLSA violations involve overtime and misclassification. Be sure to calculate and pay overtime in accordance with federal and state law, and apply tests for exemption correctly now and when the new rules are issued.

How to Maximize Brand Awareness Through National Opportunities

When a franchise is thrust into the national spotlight, it’s their responsibility to make the most of it, both in the moment and in the future.

Applying Military Discipline and Leadership Skills to Franchising

Many military veterans find that the skills learned serving their country, such as respect, patience, initiative, teamwork, organization and risk tolerance, apply directly to running a franchise business.

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