An understanding of these “sins” will allow franchisors to spot them as they arise.

The keys to great franchisee engagement are clear — address their questions, provide ample opportunity for significant peertopeer discussions, as well as access to system management.

Attendees are again expecting an experience with their conferences beyond just content dissemination.

Social selling begins and ends with listening. As technology has advanced, social media has become a mainstream form of communication and education. Franchise candidates are educating themselves much earlier in the decision process than in years past, no doubt in part because information has become so accessible through the Internet.

For many franchisees, the prospect of putting together a local marketing campaign can be daunting.

For obvious reasons, alignment between the mutual needs of the franchisor and franchisee are critical to an enduring and healthy relationship. Hopefully franchise candidates who chose franchising as their preferred means to enter entrepreneurship already have a strong appreciation for the value and equity of partnerships.

Franchisors might consider the impact of their current agreements with respect to their stated policies of encouraging multi-unit franchisees.

The threats that patent trolls pose to the economy and the franchise industry are not going away anytime soon.

Before starting your outreach campaign, understand your target audience.

Social media for business generation is not “one size fits all.” It is not the silver bullet, cure-all or magic elixir. It is, nevertheless, imperative to the livelihood of franchise brands. Social media is every brand’s voice, its microphone and an extension of its customer service arm. How can social media promote franchise development?