Listening at every stage of the lead generation process is paramount.

A system-wide rebranding can seem like a daunting task, but smart franchises will see it as an opportunity to not only elevate brand awareness, but also highlight aspects of their brand consumers may have been ignoring.

Trust always affects two outcomes: speed and cost. A strong franchisor-franchisee relationship is driving sustained performance results at Popeyes Louisiana Kitchen.  My message is common sense.  But common sense is not often common practice.

Exceptional customer service enables an underdog franchise brand to use public opinion to boost the perceived value of its merchandise.

Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.

Centralized marketing solutions allow you and your franchisees to more effectively and more efficiently tell their stories, engage with their audiences.

Understand how Canada’s Anti-Spam Legislation works and how to comply with it.

Multi-unit franchisees dominate today’s marketplace, controlling more total units than their single-unit counterparts — and an increasing number are operating multiple brands. Franchisors, in tandem with the growing base of multi-unit operators, have recognized this change and responded by altering their sales approach, even their franchise disclosure documents to accommodate multiple-unit sales to experienced franchisees.

Nontraditional expansion has great potential for a brand while fueling system-wide growth.

The value of meeting your franchise industry colleagues face to face can’t be duplicated.  However, networking digitally is the next best thing and IFA makes that possible via FranSocial.  The member-only IFA community enables you to ask any number of questions that affect your company and hear back from experts in the field.