Before starting your outreach campaign, understand your target audience.

Social media for business generation is not “one size fits all.” It is not the silver bullet, cure-all or magic elixir. It is, nevertheless, imperative to the livelihood of franchise brands. Social media is every brand’s voice, its microphone and an extension of its customer service arm. How can social media promote franchise development?

Solving the local advertising spend problem with technology.

If you don’t see growth through the efforts you are putting out, it may be time to change course.

Franchising World readers are taking advantage of learning how to tap into the pluses that military veterans can bring to franchise businesses. 

Each month, Franchising World magazine sets its sights on helping you to expand your business. The April issue brings you strategies on growing your multi-unit franchise business, sharing highlights from the recent Annual Convention in New Orleans −

To add value to your firm, the IFA provides the support, career development and information you need to get there. 

An easy flow of information makes it possible for you to get insights from your peers on specific areas of interests to you about your franchise business on the device of your choice. It’s simple to share your views with other franchise industry colleagues using FranSocial on issues affecting your business.

When one thinks about what a model franchise system should look like, you don’t typically need to look much further than PostNet.

Steve Lynn, CFE, now a principal in Reconstruction Partners, recently shared with IFA advice for franchisors seeking qualified candidates, especially in light of the 23 million unemployed Americans, some of whom might consider a career in franchising