A New Era in Franchising Continues to Emerge: Should a More Balanced Franchise Agreement Play a Role?  

Franchisors might consider the impact of their current agreements with respect to their stated policies of encouraging multi-unit franchisees.

IFA Fights Patent Trolls Posing Threats to the Franchise Industry and the Economy

The threats that patent trolls pose to the economy and the franchise industry are not going away anytime soon.

Engaging Military and Veteran Communities With Your Brand

Before starting your outreach campaign, understand your target audience.

Using Social Media to Promote Franchise Development

Social media for business generation is not “one size fits all.” It is not the silver bullet, cure-all or magic elixir. It is, nevertheless, imperative to the livelihood of franchise brands. Social media is every brand’s voice, its microphone and an extension of its customer service arm. How can social media promote franchise development?

Local is the New National

Solving the local advertising spend problem with technology.

PR Campaigns to Pump Up Your Lead Generation

If you don’t see growth through the efforts you are putting out, it may be time to change course.

Linking Veterans and Multi-Unit Franchisees

Franchising World readers are taking advantage of learning how to tap into the pluses that military veterans can bring to franchise businesses. 

Ready, Set and Growing Strong

Each month, Franchising World magazine sets its sights on helping you to expand your business. The April issue brings you strategies on growing your multi-unit franchise business, sharing highlights from the recent Annual Convention in New Orleans −

The Value of Multi-Unit Franchisees Being Involved in IFA

To add value to your firm, the IFA provides the support, career development and information you need to get there. 

Are you staying connected?

An easy flow of information makes it possible for you to get insights from your peers on specific areas of interests to you about your franchise business on the device of your choice. It’s simple to share your views with other franchise industry colleagues using FranSocial on issues affecting your business.

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