What does a brand do when the public turns on you? It’s important to have a calm, calculated response when a negative event leads to a firestorm on social media.

With your brand’s reputation on the line, whom can you trust and where do you find them?

Prospective franchisees dive deep into your FDD before buying. It’s time franchisors follow that due diligence example by reviewing agency’s marketing disclosure documents when exploring new or reviewing current relationships.

In an increasingly competitive industry, franchises need to manage their online reputations to sustain meaningful connections with their clients.

The ability to create one’s own narrative and develop original messaging can be a powerful tool in marketing a business.

As franchise social media marketers, every day is a new world. We’re constantly challenged to stay on top of the latest social media platform developments; new social advertising options; and even owned algorithm changes that necessitate the pay-to-play model.  

Proceed carefully before joining forces with another company.

Want to make your good franchise program a great one? Launch a centralized and data-driven approach to email marketing.

Consumers are increasingly turning to the convenience of mobile browsing and buying.

The best strategy includes digital, mobile and traditional options that capture customers’ attention in multiple places and drive them to your door.