Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.
Centralized marketing solutions allow you and your franchisees to more effectively and more efficiently tell their stories, engage with their audiences.
The value of meeting your franchise industry colleagues face to face can’t be duplicated. However, networking digitally is the next best thing and IFA makes that possible via FranSocial. The member-only IFA community enables you to ask any number of questions that affect your company and hear back from experts in the field.
Many brands are implementing content marketing as a way to generate new leads and customers. Cold calling is being replaced with leveraging the consumption of content and engaging prospective customers earlier in their buying process.
Stop the pushy sales lingo and let your branded digital content carry the conversation. Every qualified franchise lead needs a warm embrace, to be coddled, nourished and ultimately nurtured to close the deal.
Google to the Franchise Community: Planning, implementing and tracking an effective online strategy can be difficult, but solutions are available.
Even amid all other media disruptors today, video stands alone in its ability to connect with franchisee candidates. To drive this point home, according to Forbes, 59 percent of executives would rather watch video than read text.
Franchise organizations have been using email and text messages for years as part of the marketing mix. Text — both short message service or SMS and multimedia messaging service or MMS — and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.
The keys to great franchisee engagement are clear — address their questions, provide ample opportunity for significant peertopeer discussions, as well as access to system management.
Attendees are again expecting an experience with their conferences beyond just content dissemination.