The heart of marketing is clear, consistent, and effective brand communication.

Delivering your brand story to the world via content marketing will give you a leg up in the race to win the hearts and minds of franchise candidates.

Employing the tried-and-true processes of SEO and social marketing can drive high-quality franchise leads and help franchisees reap the benefits of a full restaurant.

Monitor your marketing components and calculate how much you’re spending to capture leads; if you’re not happy with the results, reassess. 

Creating a seamless end user experience across multiple channels and devices.

Partnerships bring value to both sides. Being passionate and articulate about your business is critical to building your negotiating skills and getting to “yes.”

In today’s increasingly technological world, an attractive, effective, and consistently updated franchise development website is a mission-critical component of your brand’s franchise development efforts.

Facebook, Google, Twitter, Pinterest, YouTube and Instagram made big changes to their offerings and format in 2016. Did your strategy evolve with those changes, too? 

Strong visual content can become a regular part of your campaign and brand work, helping to cultivate an integrated brand voice to connect deeper with customers and potential clients.

With an eye toward the future, the IFA Marketing & Technology Committee continues to focus on integrating the best of both disciplines.