The use of franchise portals for lead generation has been a significant part of many franchisors’ marketing budgets for more than 10 years. This lead source has been one of the most consistent and highest volume producers of leads and deals.

Customer retention is one measurement of the effectiveness of your loyalty program and a critical component to the growth of your business.

In RQM, repetitiveness is important and its means remaining persistent and consistent with the marketing message whether it’s two units or 200 units.

Alignment is a continual process, not a once a year affair.

Engaging franchisees is obviously important to every franchise system’s success, and the most critical medium to achieving that engagement is live interaction and face-to-face connection.

Franchisors should go into partnerships unselfishly and with clear expectations from both sides–just as they would before signing on a franchisee.  

Legal and practical considerations in developing your social media policy.

Franchises that want to be in front of customers and build a positive customer experience should make online review management a primary marketing strategy.

A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.