In RQM, repetitiveness is important and its means remaining persistent and consistent with the marketing message whether it’s two units or 200 units.

Alignment is a continual process, not a once a year affair.

Engaging franchisees is obviously important to every franchise system’s success, and the most critical medium to achieving that engagement is live interaction and face-to-face connection.

Franchisors should go into partnerships unselfishly and with clear expectations from both sides–just as they would before signing on a franchisee.  

Legal and practical considerations in developing your social media policy.

Franchises that want to be in front of customers and build a positive customer experience should make online review management a primary marketing strategy.

A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.

To stay relevant, brands require constant tending. Successful brands continually evolve.

Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind.