Social Media 101

The top tips for making your brand’s social media marketing be top tier.

How to Grab Headlines During an Election Year

Making your brand stand out amongst the other headlines.

Key Marketing Initiatives for Franchises

Why leveraging innovative digital technology creates new opportunities for your franchise.

Member Benefit Monthly: Marketing

A detailed look at all the great advantages IFA provides to its members for marketing and exposure.

Top Marketing Trends for 2020

An analysis of what trends your business will be seeing in 2020.

Considering the Buyers Journey When Advertising

Figuring out what digital campaign is best for your brand.

MITcon 2019 Roundtables

Sit at a table with 8-10 of your fellow attendees and share ideas, challenges and solutions focused on a specific topic assigned to that table. This is an opportunity to have an open forum discussion with a small group of your peers to discuss mistakes, lessons learned and success stories. Everyone participates at the table to get the most out of the discussions which are led by franchise experts. Please refer to the MITcon Mobile App for up-to-date table topic and facilitator information.

The Strength of Storytelling

An article on how a unique and compelling franchise story becomes a script to guiding your brand.

The Translation Machine

Adam Chandler of Eulerity talks about the common miscommunications that occur within a business and what you can do to prevent them. Chandler tells you how to convey your ideas, projects or marketing systems effectively.

Benefits of In-House Marketing

Danielle Yuthas, Director of Marketing for B2B printing franchise SpeedPro Imaging, gives tips on what to look for in digital marketing. Sighting both the pros and cons, she explains what your business should know for better outreach in the market.

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