In the “Crisis and Reputation Management in Times of Coronavirus”, public relations professionals discussed communications best practices for franchisors and franchisees as they navigate COVID-19-related uncertainty. The panelists discussed the “before, during, and after” phases of crisis communications and planning, and underscored the need for strong corporate culture as a lynchpin to guide current and future action. In particular, the panelists discussed the need for strategic clarity amid rushed decision-making, to take stock of process improvement, and to lay the groundwork for business re-openings with acts of empathy and goodwill during moments of crisis.

The top tips for making your brand’s social media marketing be top tier.

Making your brand stand out amongst the other headlines.

Why leveraging innovative digital technology creates new opportunities for your franchise.

A detailed look at all the great advantages IFA provides to its members for marketing and exposure.

An analysis of what trends your business will be seeing in 2020.

Figuring out what digital campaign is best for your brand.

Sit at a table with 8-10 of your fellow attendees and share ideas, challenges and solutions focused on a specific topic assigned to that table. This is an opportunity to have an open forum discussion with a small group of your peers to discuss mistakes, lessons learned and success stories. Everyone participates at the table to get the most out of the discussions which are led by franchise experts. Please refer to the MITcon Mobile App for up-to-date table topic and facilitator information.

An article on how a unique and compelling franchise story becomes a script to guiding your brand.

Adam Chandler of Eulerity talks about the common miscommunications that occur within a business and what you can do to prevent them. Chandler tells you how to convey your ideas, projects or marketing systems effectively.