The advancements and achievements of the franchise industry do not exist without strong marketing. Leaders at the forefront of franchise marketing play a significant role in helping brands establish core pillars of their identity, increase consumer awareness and drive growth both in terms of sales and franchise units. Shana Krisan, Vice President of Marketing at Goldfish Swim School, and her marketing team have done just that.

SpeedPro is a leading expert in vehicle wraps and branded materials, with installers servicing anywhere in the U.S. Custom branded online ordering is available and discounts are afforded to franchise partners. SpeedPro also provides environmental graphics, signs, grand opening kits and more.

SpeedPro is a leading B2B large format printing franchise who works with franchisors to supply consistent vehicle wraps, signage, environmental graphics packages, grand opening kits, event tents and more to their franchisees.

At Benjamin Franklin Plumbing, we pride ourselves on the fact that many of our franchises remain active in their communities and committed to helping those in need. We’ve had franchises sponsor college scholarships for students, collect holiday gifts for children through the Toys for Tots program, and raise money for nonprofit organizations including the Susan G. Komen foundation.

Franchising is by far one of the greatest industries to work in and we are fortunate to be able to serve so many diverse groups. Managing and balancing the needs of three important customer groups requires strong planning, management, and measurement to be successful. Let us dive into these three groups to get a better understanding and chart a course for customer satisfaction for each group.

Franchises are both common and uncommon when it comes to consumer marketing. They have particular considerations that set them apart from a corporate organization, like Walmart, but also need to connect with their target consumer audiences, just as much as the Coca-Colas of the world.

Are you spending time searching for the right creatives to express your brand? Unleash your best art by letting your brand influencers choose

Franchise business growth is difficult to achieve. The tactics that work for single-location businesses could prove less effective for businesses with multiple locations. To create a successful franchise business, you first need to establish a clear path to reaching your goals. Successful franchises have found that adopting a strategy-first approach enables them to do so – and that begins with your franchise marketing plan.

Artificial intelligence (AI) has been a hot topic in franchising for several years now. Still, with its broad scope and technical nature, AI has often remained just a buzzword for many franchises that don’t have a clear understanding of how it can tangibly benefit their businesses.