Over the past year, businesses have had to leverage new technology — here are some of the trends that were effective and lasting.

How the local magazine niche is thriving in a digital media world.

Achieve success by never stopping your brand’s marketing and by following this guide to maximize revenue.

There are a lot of opinions when it comes to how to build your how to build your marketing team from the ground up as an emerging franchise.

More information about exhibiting.

​​​​​​​The lockdown changed the way people interact with each other and the way businesses interact with customers. Daily communications with clients and buyers online have become the new normal.

In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise.  Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.

More and more businesses are embracing texting as a customer communication channel, especially as COVID-19 continues to necessitate a “new normal.”

Pillar #2:  Marketing Technology — Artificial Intelligence, Real Outcomes

The best advice that Shake Shack founder Danny Meyer ever received came from his grandfather: “Stop complaining about problems.  ‘Problems’ is the definition of business.”