ALLIES has a mission to “advance diversity and inclusion” within the brand. In addition, they are peers who hope to learn alongside each other and develop acceptance of everyone’s differences, ideas, and beliefs. In 2021, Homewatch CareGivers added a Diversity Discount of $5,000 for minorities and women that own 51% of the business or more, which led to an increase in the diversity of candidates to own a franchise.

A brand audit is exactly what it sounds like, a meticulous study of your franchise’s current position in the market and customers’ minds. An effective audit will:



Establish the brand’s performance compared to its arch nemeses (cough, competitors)

Determine strengths/weaknesses and opportunities for growth

Align your franchise’s strategies with customer expectations

IFA’s 2022 Marketing, Development, and Technology Toolkit.

The advancements and achievements of the franchise industry do not exist without strong marketing. Leaders at the forefront of franchise marketing play a significant role in helping brands establish core pillars of their identity, increase consumer awareness and drive growth both in terms of sales and franchise units. Shana Krisan, Vice President of Marketing at Goldfish Swim School, and her marketing team have done just that.

SpeedPro is a leading expert in vehicle wraps and branded materials, with installers servicing anywhere in the U.S. Custom branded online ordering is available and discounts are afforded to franchise partners. SpeedPro also provides environmental graphics, signs, grand opening kits and more.

SpeedPro is a leading B2B large format printing franchise who works with franchisors to supply consistent vehicle wraps, signage, environmental graphics packages, grand opening kits, event tents and more to their franchisees.