MITcon 2019 Roundtables

Sit at a table with 8-10 of your fellow attendees and share ideas, challenges and solutions focused on a specific topic assigned to that table. This is an opportunity to have an open forum discussion with a small group of your peers to discuss mistakes, lessons learned and success stories. Everyone participates at the table to get the most out of the discussions which are led by franchise experts. Please refer to the MITcon Mobile App for up-to-date table topic and facilitator information.

The Strength of Storytelling

An article on how a unique and compelling franchise story becomes a script to guiding your brand.

The Translation Machine

Adam Chandler of Eulerity talks about the common miscommunications that occur within a business and what you can do to prevent them. Chandler tells you how to convey your ideas, projects or marketing systems effectively.

Benefits of In-House Marketing

Danielle Yuthas, Director of Marketing for B2B printing franchise SpeedPro Imaging, gives tips on what to look for in digital marketing. Sighting both the pros and cons, she explains what your business should know for better outreach in the market.

The Hidden Tax in Digital Advertising

How are your online marketing dollars working for you?

Marketing Tips to Generate New Customers

All franchise locations look for effective and low cost methods of generating new customers.

Protecting Your (Online) Rep

Businesses must keep and eye on and maintain their appearance in the eye of the public, including the social media world.

Do Franchises Prefer Calls or Texting?

Statistics about communication habits that will help your business reach patrons faster.

Going Social For New Recruits

Put your social profiles to work attracting the best talent for your franchise location.

How Emerging Franchises Can Use PR to Build Their Brands

Is your emerging franchise growing as fast as you had anticipated it would? If not, perhaps you are missing a key ingredient in your franchise development plan: public relations.

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