Legal and practical considerations in developing your social media policy.

Franchises that want to be in front of customers and build a positive customer experience should make online review management a primary marketing strategy.

A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.

To stay relevant, brands require constant tending. Successful brands continually evolve.

Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind.

Pervasive as it is, social media is still the “final frontier” for many franchise lead generation campaigns.

Leveraging business-to-business relationships to grow your franchise can expand your reach and accelerate your results. Whether you are an established franchisor or only beginning, a few tactics for leveraging these relationships can lead to huge success for your business. B2B relationships are like building blocks.

Developing a successful e-commerce strategy does not come without intimidating challenges.

Using email marketing to inspire loyalty at every stage of the customer journey can lead to better results.