Statistics about communication habits that will help your business reach patrons faster.

Put your social profiles to work attracting the best talent for your franchise location.

Is your emerging franchise growing as fast as you had anticipated it would? If not, perhaps you are missing a key ingredient in your franchise development plan: public relations.

Franchisees are often stuck from the get go in a situation that does not enable them to take full advantage of the standard marketing framework provided by franchisors, who routinely fail to help franchisees develop efficient local marketing initiatives.

Roughly five years ago, an industry shift occurred in franchising that saw many franchisors and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf. The basic idea behind the shift was that if your brand hired the best direct mail partner, the best brand agency, the best search marketing vendor and the best SaaS platform, your franchise would ultimately see positive dividends. However, what often emerged as a result were strategies and tactics that didn’t integrate with one another, poor communication across channels and partners, and a lack of transparency in understanding overall marketing performance. As we move toward 2019, let’s examine how a centralized approach to marketing your brand and franchise locations can produce better results and more revenue.

One area where many franchises should take stock and resolve to do better is with their internal ecommerce systems and strategy.

During these unstable economic times, franchisors should take a hard look at their existing marketing plan and make the necessary adjustments to generate a modern-day, impactful, and cost-effective strategy that benefits their brand, both nationally and locally.

The use of franchise portals for lead generation has been a significant part of many franchisors’ marketing budgets for more than 10 years. This lead source has been one of the most consistent and highest volume producers of leads and deals.

Customer retention is one measurement of the effectiveness of your loyalty program and a critical component to the growth of your business.

In RQM, repetitiveness is important and its means remaining persistent and consistent with the marketing message whether it’s two units or 200 units.