A detailed look at all the great advantages IFA provides to its members for marketing and exposure.

An analysis of what trends your business will be seeing in 2020.

Figuring out what digital campaign is best for your brand.

Sit at a table with 8-10 of your fellow attendees and share ideas, challenges and solutions focused on a specific topic assigned to that table. This is an opportunity to have an open forum discussion with a small group of your peers to discuss mistakes, lessons learned and success stories. Everyone participates at the table to get the most out of the discussions which are led by franchise experts. Please refer to the MITcon Mobile App for up-to-date table topic and facilitator information.

An article on how a unique and compelling franchise story becomes a script to guiding your brand.

Adam Chandler of Eulerity talks about the common miscommunications that occur within a business and what you can do to prevent them. Chandler tells you how to convey your ideas, projects or marketing systems effectively.

Danielle Yuthas, Director of Marketing for B2B printing franchise SpeedPro Imaging, gives tips on what to look for in digital marketing. Sighting both the pros and cons, she explains what your business should know for better outreach in the market.

How are your online marketing dollars working for you?

All franchise locations look for effective and low cost methods of generating new customers.

Businesses must keep and eye on and maintain their appearance in the eye of the public, including the social media world.