THE NEW FACE OF MANAGEMENT
By Greg Cory
Key takeaways from management lessons learned by leading a brand through a pandemic.
Tag: Resource
HOW TO FORMALIZE NEW REVENUE STREAMS TESTED DURING THE PANDEMIC
By Greg Cory
Franchisors share advice and insights about how they pivoted and innovated their brands to thrive during difficult times.
DINING REIMAGINED: SHIFTING OPERATIONS FROM FULL-SERVICE TO OFF-PREMISE
By Greg Cory
How Huddle House found success through innovating during challenging times.
THREE WAYS TO LEVERAGE VIDEO AS A LEAD GEN STRATEGY FOR POST-PANDEMIC BOUNCE BACKS
By Greg Cory
The secrets to driving leads through authentic video storytelling.
Translation Best Practices for International Franchises
By Greg Cory
International franchising is mature in many markets, yet immature in others. Traditionally, franchising was more prevalent in a business’s home country and translation was seldom required. Today, international franchising is practiced by large and small organizations and is increasing in markets like Mexico, Saudi Arabia and China.
After 2020, Everybody Needs Nurturing: Conquer The Longer Fran Dev Sales Cycle
By Greg Cory
2020 changed just about every aspect of life in America, including franchise development. Against the backdrop of a pandemic and an economic slowdown, many franchises are now experiencing new growth. Thanks to 2020, however, the industry now has a much longer sales cycle.
Growing Your Business Through International Franchising
By Greg Cory
Franchising your business internationally is an excellent way to grow, but it is not easy. To increase your chances of success, it is important that you: 1) Ensure your brand is ready for international expansion; 2) Search for and identify excellent, long term partners; and 3) Align on an agreement and prepare to “Go to Market”.
Franchising World Digital Edition 2021
By Greg Cory
The 2021 digital edition archives for IFA’s Franchising World magazine.
Four Operations learnings from 2020 that will strengthen franchises for the future
By Greg Cory
Even decades of work in the franchise industry couldn’t have prepared the most seasoned among us for the rigors of 2020. But leaning into the culture and values of your brand can make needed operational challenges less daunting and bode well for the strength of your franchise moving forward in 2021 and beyond.
What Self-Care Concepts Redefined in 2020
By Greg Cory
The self-care industry continues to pivot; reevaluating franchise development efforts amid the pandemic.