How Huddle House found success through innovating during challenging times.

The secrets to driving leads through authentic video storytelling.

International franchising is mature in many markets, yet immature in others. Traditionally, franchising was more prevalent in a business’s home country and translation was seldom required. Today, international franchising is practiced by large and small organizations and is increasing in markets like Mexico, Saudi Arabia and China.

2020 changed just about every aspect of life in America, including franchise development. Against the backdrop of a pandemic and an economic slowdown, many franchises are now experiencing new growth. Thanks to 2020, however, the industry now has a much longer sales cycle.

Franchising your business internationally is an excellent way to grow, but it is not easy. To increase your chances of success, it is important that you: 1) Ensure your brand is ready for international expansion; 2) Search for and identify excellent, long term partners; and 3) Align on an agreement and prepare to “Go to Market”.

The 2021 digital edition archives for IFA’s Franchising World magazine.

Even decades of work in the franchise industry couldn’t have prepared the most seasoned among us for the rigors of 2020. But leaning into the culture and values of your brand can make needed operational challenges less daunting and bode well for the strength of your franchise moving forward in 2021 and beyond.

The self-care industry continues to pivot; reevaluating franchise development efforts amid the pandemic.

There are a lot of opinions when it comes to how to build your how to build your marketing team from the ground up as an emerging franchise.

This resource explains IFA’s response to the Federal Trade Commission’s review of the Franchise Rule.