​​​​​​​The lockdown changed the way people interact with each other and the way businesses interact with customers. Daily communications with clients and buyers online have become the new normal.

Our goal is to make a huge splash on social media in a coordinated fashion, attracting the attention of every member of Congress with our message: leadership must come together to pass a COVID-19 recovery package ASAP to help save the franchise industry.

The UPS Store has unveiled a new, contemporary design for our retail stores. The reimagined store design, with its open layout, showcases the variety of services we offer – from packing and shipping to more specialized services such as printing and notarizing.

IFA 2020 Marketing, Operations & Development Toolkit

In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise.  Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.

What’s going on in the franchising world?

More and more businesses are embracing texting as a customer communication channel, especially as COVID-19 continues to necessitate a “new normal.”

When I started my software business in my apartment back in 2007, the company had one employee: me. I did a decent job of managing myself, but once the business began to grow, I had to heighten my leadership skills — and fast.

For franchises and other businesses, it’s time to dust off your “reduce the risk” hat for a while because insurance rates across the board are going to go up in price.

The best advice that Shake Shack founder Danny Meyer ever received came from his grandfather: “Stop complaining about problems.  ‘Problems’ is the definition of business.”