How effective is your brand’s marketing?

Making your brand stand out amongst the other headlines.

Why leveraging innovative digital technology creates new opportunities for your franchise.

A detailed look at all the great advantages IFA provides to its members for marketing and exposure.

The new year brings a new opportunity to polish your brand’s online reputation. Follow these best practices to maintain a solid standing on all major review sites and build brand trust.

An analysis of what trends your business will be seeing in 2020.

The statistics involving the lifespan of a family business are kind of grim. While there are a lot of family businesses in the United States — 5.5 million, per some accounts — they don’t all stick around. According to Harvard Business Review, 70 percent of family businesses never become a business run by the second generation. Only 10 percent make it to a third generation.

The CEO and Founder of Young Rembrandts talks about the positive impact international expansion can have on children’s franchises.

Figuring out what digital campaign is best for your brand.

Welcome to the Franchise Labor Compliance page, a resource for franchise business owners looking to learn more about current labor and workforce challenges, including best practices for compliance and communication strategies with your employees. These resources will help managers, supervisors, and employers understand their rights, responsibilities, and legal restrictions when facing a union organizing campaign: