Member Benefit Monthly: Marketing

A detailed look at all the great advantages IFA provides to its members for marketing and exposure.

Best Practices for your Brand’s Online Reputation in 2020

The new year brings a new opportunity to polish your brand’s online reputation. Follow these best practices to maintain a solid standing on all major review sites and build brand trust.

Top Marketing Trends for 2020

An analysis of what trends your business will be seeing in 2020.

Family Succession Planning: Keys to Doing It Right

The statistics involving the lifespan of a family business are kind of grim. While there are a lot of family businesses in the United States — 5.5 million, per some accounts — they don’t all stick around. According to Harvard Business Review, 70 percent of family businesses never become a business run by the second generation. Only 10 percent make it to a third generation.

Why International Expansion is Key for Children’s Franchises

The CEO and Founder of Young Rembrandts talks about the positive impact international expansion can have on children’s franchises.

Considering the Buyers Journey When Advertising

Figuring out what digital campaign is best for your brand.

Franchise Labor Compliance

Welcome to the Franchise Labor Compliance page, a resource for franchise business owners looking to learn more about current labor and workforce challenges, including best practices for compliance and communication strategies with your employees. These resources will help managers, supervisors, and employers understand their rights, responsibilities, and legal restrictions when facing a union organizing campaign:

MITcon 2019 Roundtables

Sit at a table with 8-10 of your fellow attendees and share ideas, challenges and solutions focused on a specific topic assigned to that table. This is an opportunity to have an open forum discussion with a small group of your peers to discuss mistakes, lessons learned and success stories. Everyone participates at the table to get the most out of the discussions which are led by franchise experts. Please refer to the MITcon Mobile App for up-to-date table topic and facilitator information.

How To Overcome An Industry-Wide Sales Slump

Tips for your business on how to overcome a sales slump and maintain transparency through it.

Let Go To Have Your Business Grow

Franchise owners discuss the importance of taking a step back from your business to better it in the long run.

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