The Evolving State of Franchise Marketing: Three Pillars to Live By

The best advice that Shake Shack founder Danny Meyer ever received came from his grandfather: “Stop complaining about problems.  ‘Problems’ is the definition of business.” 

When Emerging Franchise Brands Should Partner With a Sales Consultancy to Kickstart Growth

Joe Delatte, President of Home Clean Heroes, shares insight into how emerging brands should determine when to take their growth to the next level by outsourcing their franchise sales. 

Five Tips to Maximize PPP Loan Forgiveness 

On June 5, 2020 President Trump signed into law several critical fixes to the forgiveness terms of the Paycheck Protection Program (PPP), providing much needed relief for small business borrowers.

Post-COVID Opportunities and Legal Considerations to Franchise Resale

These forced closures may make it impossible or undesirable for some franchise units to return to business as usual.

COVID-19 Related Exposures Facing Franchise Systems

Most franchise systems are facing severe financial impacts as a result of the continued spread of COVID-19 and the numerous government-mandated shutdowns that have been ordered by state and local officials in response.

The Franchisor’s COVID-19 Legal Toolkit

Franchise systems are facing unprecedented upheaval in the wake of the COVID-19 pandemic. Franchisors are currently responding to a myriad of challenges confronting their franchise systems.

Navigating Covid-19 – Understanding New Regulations and Best Practices

This webinar provided a summation of recently passed federal legislation (the FFCRA and CARES Act) that affect lending facilities to businesses, as well as newly formed Human Resources implications for franchise businesses. The panelist discussed the ways that these new laws affect businesses, with a particular focus on family medical leave and paid sick leave provisions, and their eligibility requirements. Additionally, the panelists discussed best practices for dealing with the public health implications of Covid-19 in the workplace.

Updates on Rent Relief/Deferment

This webinar, featuring returning panelists, outlined changes and updates in negotiating between tenants and landlords given Covid-19-related business uncertainty and slowdowns. The panelists detailed the challenges being faced by both tenants, and landlords, and provided a step-by-step for action by tenants, and guidance on how and what to communicate to landlords. The panelists also discussed the opportunities on the other side of the pandemic crisis.

Insurance Coverage for Coronavirus Losses

Attorneys from Lathrop GPM outlined types of relevant business insurance that cover franchise businesses, as well as coverage issues that might come into play as businesses seek to claim against losses incurred by the COVID-19 pandemic. The panelists outlined the typical provisions of business insurance, as well as possible exclusions to coverage. The panelists underscored the need to make your claim, document losses, and seek qualified counsel on business insurance.

Understanding the Qualified Improvement Property (QIP) provision in the CARES Act

This webinar discussed IFA’s role in correcting the Qualified Improvement Property (QIP) provision via the recently passed CARES Act, as well as laid out the technical details of the QIP fix and effects for small businesses. Panelists both explained the requirements of what is QIP, as well as how to claim bonus depreciation.

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