What Self-Care Concepts Redefined in 2020

The self-care industry continues to pivot; reevaluating franchise development efforts amid the pandemic.

How to Structure Your Marketing Department in an Emerging Brand

There are a lot of opinions when it comes to how to build your how to build your marketing team from the ground up as an emerging franchise.

Coverage Is Critical As Corporate Policyholders See Surge In Biometric Privacy Claims

There has been a recent surge in lawsuits filed by employees and customers of restaurants, hotels, and other major retailers, alleging violations of the Illinois Biometric Information Privacy Act (“BIPA”).

Four Tips to Operate and Grow Your Franchise During COVID-19

For potential and established franchise owners, the COVID-19 pandemic has taught many valuable lessons. The biggest key for businesses both now and moving forward is to continue to adapt and innovate in order to best serve their clients.

Why Exhibit?

More information about exhibiting.

Where We Stand: Updates on Coronavirus Relief Legislation

​​​​​​​As we enter the final few months of 2020, a year marked with economic challenges and uncertainty due to the COVID-19 pandemic, several important deadlines are approaching as the calendar flips from 2020 to 2021.

How to Encourage Franchisees to Engage in Marketing Campaigns on Social Media

​​​​​​​The lockdown changed the way people interact with each other and the way businesses interact with customers. Daily communications with clients and buyers online have become the new normal.

The UPS Store New Design Flexes to Meet Customer and Franchisee Needs

The UPS Store has unveiled a new, contemporary design for our retail stores. The reimagined store design, with its open layout, showcases the variety of services we offer – from packing and shipping to more specialized services such as printing and notarizing.

Marketing, Operations & Development Toolkit

IFA 2020 Marketing, Operations & Development Toolkit

The Evolving State of Franchise Marketing: Three Pillars to Live By — Part 3

In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise.  Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.

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