For potential and established franchise owners, the COVID-19 pandemic has taught many valuable lessons. The biggest key for businesses both now and moving forward is to continue to adapt and innovate in order to best serve their clients.

More information about exhibiting.

​​​​​​​As we enter the final few months of 2020, a year marked with economic challenges and uncertainty due to the COVID-19 pandemic, several important deadlines are approaching as the calendar flips from 2020 to 2021.

​​​​​​​The lockdown changed the way people interact with each other and the way businesses interact with customers. Daily communications with clients and buyers online have become the new normal.

The UPS Store has unveiled a new, contemporary design for our retail stores. The reimagined store design, with its open layout, showcases the variety of services we offer – from packing and shipping to more specialized services such as printing and notarizing.

IFA 2020 Marketing, Operations & Development Toolkit

In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise.  Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.

More and more businesses are embracing texting as a customer communication channel, especially as COVID-19 continues to necessitate a “new normal.”

For franchises and other businesses, it’s time to dust off your “reduce the risk” hat for a while because insurance rates across the board are going to go up in price.

Pillar #2:  Marketing Technology — Artificial Intelligence, Real Outcomes