THREE WAYS TO LEVERAGE VIDEO AS A LEAD GEN STRATEGY FOR POST-PANDEMIC BOUNCE BACKS

The secrets to driving leads through authentic video storytelling.

After 2020, Everybody Needs Nurturing: Conquer The Longer Fran Dev Sales Cycle

2020 changed just about every aspect of life in America, including franchise development. Against the backdrop of a pandemic and an economic slowdown, many franchises are now experiencing new growth. Thanks to 2020, however, the industry now has a much longer sales cycle.

Growing Your Business Through International Franchising

Franchising your business internationally is an excellent way to grow, but it is not easy. To increase your chances of success, it is important that you: 1) Ensure your brand is ready for international expansion; 2) Search for and identify excellent, long term partners; and 3) Align on an agreement and prepare to “Go to Market”.

What Self-Care Concepts Redefined in 2020

The self-care industry continues to pivot; reevaluating franchise development efforts amid the pandemic.

How to Structure Your Marketing Department in an Emerging Brand

There are a lot of opinions when it comes to how to build your how to build your marketing team from the ground up as an emerging franchise.

Coverage Is Critical As Corporate Policyholders See Surge In Biometric Privacy Claims

There has been a recent surge in lawsuits filed by employees and customers of restaurants, hotels, and other major retailers, alleging violations of the Illinois Biometric Information Privacy Act (“BIPA”).

Four Tips to Operate and Grow Your Franchise During COVID-19

For potential and established franchise owners, the COVID-19 pandemic has taught many valuable lessons. The biggest key for businesses both now and moving forward is to continue to adapt and innovate in order to best serve their clients.

Why Exhibit?

More information about exhibiting.

Where We Stand: Updates on Coronavirus Relief Legislation

​​​​​​​As we enter the final few months of 2020, a year marked with economic challenges and uncertainty due to the COVID-19 pandemic, several important deadlines are approaching as the calendar flips from 2020 to 2021.

How to Encourage Franchisees to Engage in Marketing Campaigns on Social Media

​​​​​​​The lockdown changed the way people interact with each other and the way businesses interact with customers. Daily communications with clients and buyers online have become the new normal.

Search