The Creative Conundrum

Are you spending time searching for the right creatives to express your brand? Unleash your best art by letting your brand influencers choose

How To Build a Marketing Plan for Your Franchise Business

Franchise business growth is difficult to achieve. The tactics that work for single-location businesses could prove less effective for businesses with multiple locations. To create a successful franchise business, you first need to establish a clear path to reaching your goals. Successful franchises have found that adopting a strategy-first approach enables them to do so – and that begins with your franchise marketing plan.

What Does Artificial Intelligence Mean for Franchise Marketing?

Artificial intelligence (AI) has been a hot topic in franchising for several years now. Still, with its broad scope and technical nature, AI has often remained just a buzzword for many franchises that don’t have a clear understanding of how it can tangibly benefit their businesses.

The Latest From the Emergence of the Cloud and Marketing

When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed. Offices that once stored file cabinets worth of work and information are now hosting it somewhere else — the cloud.

How to Pivot from Consumer Leads to Recruiting

As a consumer marketing team, how do you handle feedback that the leads you are drawing in can’t be serviced due to staffing shortages? Well, you pivot!

4 SOCIAL MEDIA TRENDS TO KNOW FOR 2022

As we look toward 2022, there are a few trends you can expect to remain relevant in the new year and beyond. Below is a quick roundup of the top social media trends to know.

THE TOP TECH AND MARKETING TRENDS OF 2021

Over the past year, businesses have had to leverage new technology — here are some of the trends that were effective and lasting.

THE POWER OF PRINT

How the local magazine niche is thriving in a digital media world.

YOUR 2021 LOCAL MEDIA MIX: A GUIDE FOR CREATING FRANCHISE REVENUE GROWTH

Achieve success by never stopping your brand’s marketing and by following this guide to maximize revenue.

How to Structure Your Marketing Department in an Emerging Brand

There are a lot of opinions when it comes to how to build your how to build your marketing team from the ground up as an emerging franchise.

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