ALLIES has a mission to “advance diversity and inclusion” within the brand. In addition, they are peers who hope to learn alongside each other and develop acceptance of everyone’s differences, ideas, and beliefs. In 2021, Homewatch CareGivers added a Diversity Discount of $5,000 for minorities and women that own 51% of the business or more, which led to an increase in the diversity of candidates to own a franchise.

A brand audit is exactly what it sounds like, a meticulous study of your franchise’s current position in the market and customers’ minds. An effective audit will:



Establish the brand’s performance compared to its arch nemeses (cough, competitors)

Determine strengths/weaknesses and opportunities for growth

Align your franchise’s strategies with customer expectations

The digital edition of the Spring/Summer ’22 Franchise Opportunities Guide

IFA’s 2022 Marketing, Development, and Technology Toolkit.