Franchises are both common and uncommon when it comes to consumer marketing. They have particular considerations that set them apart from a corporate organization, like Walmart, but also need to connect with their target consumer audiences, just as much as the Coca-Colas of the world.

Are you spending time searching for the right creatives to express your brand? Unleash your best art by letting your brand influencers choose

Franchise business growth is difficult to achieve. The tactics that work for single-location businesses could prove less effective for businesses with multiple locations. To create a successful franchise business, you first need to establish a clear path to reaching your goals. Successful franchises have found that adopting a strategy-first approach enables them to do so – and that begins with your franchise marketing plan.

Interested in taking the leap into franchising your brand? The CEO of BODYBAR Pilates shares his experience.

How Transblue, a Seattle-based premier outdoor project management company, opened 13 new franchises during the pandemic and is continuing to grow nationwide.

Four ways to become a franchise-ready brand.

Artificial intelligence (AI) has been a hot topic in franchising for several years now. Still, with its broad scope and technical nature, AI has often remained just a buzzword for many franchises that don’t have a clear understanding of how it can tangibly benefit their businesses.