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On January 11, 2022, this Lunch N Learn webinar sponsored by Invoca explored marketing and revenue. For franchises that rely on phone calls to drive sales, call tracking and conversation intelligence is the key to unlocking better customer experiences and higher revenue. The challenge is finding a solution that gives the franchisor automated transparency and data access at each location, without sacrificing franchisee autonomy.

Guest speaker Stacey Watkins, Senior Product Marketing Manager at Invoca, highlighted how call tracking and conversation intelligence can unlock exponential gains for franchisors and shared real-life customer success stories.

The session covered:

  • How you can use conversation intelligence to track and attribute Google Ads performance and uncover insights that drive better agent outcomes and higher revenue across every franchise location.
  • How to track unanswered callers and re-engage them to recapture the conversation before they call a competitor.
  • How the right conversation intelligence solution delivers a transparent data source without the manual data gathering headaches.

Speaker:
Stacey Watkins, Senior Product Marketing Manager at Invoca

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