Facebook, Google, Twitter, Pinterest, YouTube and Instagram made big changes to their offerings and format in 2016. Did your strategy evolve with those changes, too? 

Strong visual content can become a regular part of your campaign and brand work, helping to cultivate an integrated brand voice to connect deeper with customers and potential clients.

With an eye toward the future, the IFA Marketing & Technology Committee continues to focus on integrating the best of both disciplines.

Consistency of message is the foundation for local marketing success and significantly more valuable than any idea, price point or promotion.  

Millennials are your future franchisees and they want to invest in brands that give back. 

In the world of websites and SEO, the franchise brand’s website is important, but you also need a plan to build that online presence for each location.

A quality organic search engine optimization (SEO) plan is critical to any franchise system’s digital marketing strategy.

Striving for the highest level of service and care will allow your franchise to set new standards for customer service. For franchisors and franchisees, a sharp focus on customer satisfaction and continuous improvement.

Prospective franchisees should approach ownership by focusing on the investment opportunity rather than viewing it from a customer’s perspective.

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