Blue Dots in Red States: The Challenge of Local Level Legislation
By Greg Cory
When governments insert themselves into business and unlevel the playing field, consumers ultimately suffer the consequences.
Category: Topics
Getting to Know the “Other Georgia” on Your Mind
By Greg Cory
Eastern European country is enjoying a tourist boom and is rising in the ranks as a business-friendly location for franchising.
SweetFrog Gives Back
By Greg Cory
SweetFrog is a beloved national frozen yogurt brand with a passion for giving back. As part of their initiative to drive community involvement, sweetFrog hosts a variety of programs, both seasonally and year-round. SweetFrog community campaigns inclu
Moment of Inflection: Now the Real Work Begins
By Greg Cory
Robert Cresanti’s reflections on the 2016 presidential election.
Mentoring the Next Generation of Franchisors
By Greg Cory
One of 20 winners of the NextGen in Franchising Global Competition shares his technology driven experience in turning an idea into a franchise concept.
Franchise Friday: The not so little Little Gym
By Greg Cory
Happy #FranchiseeFriday to Chelsea Segura of The Little Gym:
“The franchise model is set up in a way that allows me to focus my efforts on making our customer’s and employee’s experiences the best. The wheel is already created for us. Everything we
How to Leverage a CRM System for Large Numbers of Franchisees
By Greg Cory
Using a CRM system is beneficial to both the franchisor and the franchisee because it creates efficiencies in what can be a complex business.
Balancing Technology in a Hands-on Business
By Greg Cory
Don’t fear high-tech in a high-touch industry. Embrace it as a valuable tool to support your core business and company values.
5 Personality Traits for a Successful Fitness Brand
By Greg Cory
Have you considered the personality your brand should have? Is it aligned with the values and pillars you’ve determined will create a successful franchise?
Fitness concepts in the franchise world have a particularly important role in the comm
Recruiting Veterans at Military Shows and Through Websites
By Greg Cory
When targeting potential veteran franchisees, there’s no magic formula that works for every brand. Rather, you should create a thoughtful approach to helping veterans understand what is different about your specific franchise and why their background would be a good fit.