By Jamie Izaks, President of All Points Public Relations Influencer marketing has become one of the most talked-about tactics in consumer marketing. Franchise brands across every industry, from restaurants and fitness concepts to retail and service brands, are investing in creator partnerships to generate awareness, introduce new products and build excitement around their brands. Too […]

As the government has been shut down for over a month, small business owners — including hundreds of thousands of franchisees across the country — are feeling the strain. Franchises rely on stability, access to capital, and consumer confidence – all of which are jeopardized by prolonged shutdowns. Here are three ways the shutdown is […]