By Jamie Izaks, President of All Points Public Relations Influencer marketing has become one of the most talked-about tactics in consumer marketing. Franchise brands across every industry, from restaurants and fitness concepts to retail and service brands, are investing in creator partnerships to generate awareness, introduce new products and build excitement around their brands. Too […]

As the government has been shut down for over a month, small business owners — including hundreds of thousands of franchisees across the country — are feeling the strain. Franchises rely on stability, access to capital, and consumer confidence – all of which are jeopardized by prolonged shutdowns. Here are three ways the shutdown is […]

A strong franchise development website is an indispensable part of the lead generation process. For many potential franchisees, a brand’s website is their first impression of the franchise opportunity. Every aspect of your franchise development website—from effective graphics, video and copy to the placement of your inquiry form to informative financial details—should pay off in […]

Says Trump’s nominee has shown her support for franchising; IFA pledges to work alongside Chavez-DeRemer to enact a pro-worker and small business growth agenda driven by commonsense regulations and tax relief that empowers America’s 830,000 franchise small businesses