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How franchisors can use data and AI to drive local visibility, adoption, and revenue across every location. Many franchise marketers are working to solve a familiar set of challenges: generating more qualified local leads, increasing adoption of brand programs, and improving execution at the location level. At the same time, AI is changing how customers discover local businesses, with AI Overviews now appearing in 68% of local business-type search queries. In this new landscape, visibility isn’t just a channel; it’s a competitive advantage that depends on how well your system supports local performance. In this session, Floor Coverings International and PromoRepublic share how they built a unified system to track marketing performance across all locations and used that data to activate their network.

You’ll learn how:

• Role-based centralized dashboards helped HQ and franchisees see what’s working and act on it
• AI-powered Overview rankings highlight which locations need support and what to improve
• Marketing leaders can use data and AI to drive adoption, local execution, and long-term organic growth

Whether you’re leading brand, digital, or field marketing, you’ll leave with a practical framework for helping every location succeed and stay visible in the AI-driven future.

Key Topics

• Why AI search is changing how local businesses get discovered
• How to build marketing visibility across all locations with one data system
• Role-based dashboards: what to show HQ, field teams, and franchisees
• Driving adoption through local visibility, not top-down enforcement
• How AI-powered Overview rankings work as a competitive advantage

Speakers:

Max Pecherskyi – CEO, PromoRepublic

Matt Judy – VP, Performance Marketing, Floor Coverings International

Cassandra Olivos – Brand & Content Marketing Manager, Floor Coverings International

Roxy Badun – Head of Customer Success & Product, PromoRepublic