The International Franchise Association is committed to continuously evolving how we support members—leveraging new tools, technology, and insights to help franchisors, franchisees, and suppliers solve real business challenges and drive growth. As part of that commitment, we’re excited to introduce two new enhancements to Franchise.org: the IFA Member Resource Hub and Dot, an AI-powered guide […]
At the 2026 Multi-Unit Franchising Conference in Las Vegas, keynote speaker Brittany Hodak led a highly engaging, interactive session that brought her Creating Superfans framework to life. Using live audience polling and real-time idea sharing, this collaborative presentation allowed franchisees, franchisors, and suppliers to actively participate—turning insights into practical, actionable takeaways. 👉 View the presentation […]
Customer experience expert and keynote speaker Brittany Hodak is known for helping brands identify the moments that matter most—and then elevate them. After sharing these insights on stage at both the 2025 Franchise Customer Experience Conference and the 2026 Multi-Unit Franchising Conference, she developed the “Slow Elevator” Checklist as a practical, easy-to-use tool for […]
Bestselling author and keynote speaker Brittany Hodak has built her career around one powerful idea: your best marketing doesn’t come from campaigns—it comes from customers who can’t stop talking about you. Her book Creating Superfans: How to Turn Your Customers Into Lifelong Advocates provides a practical, proven framework for transforming everyday customer interactions into experiences […]
At the 2026 Multi-Unit Franchising Conference, one of the most timely conversations focused on a challenge every franchise operator is feeling: how to win when consumers are more cautious, labor is harder to find and keep, and the definition of value has fundamentally changed. In the general session, “The Great Consumer and Employee Reset: Rethinking […]
By Matt Haller, President & CEO, International Franchise Association On the opening day of the 2026 Multi-Unit Franchising Conference (MUFC), I had the opportunity to sit down with Greg Flynn, Founder and CEO of Flynn Group and IFA Board member, for a fireside chat on the main stage. This was a unique moment for the […]