When IFA introduced the Member Resource Hub and Dot last spring, the goal was simple: make it easier for members to find the insights, tools, and real-world examples that help franchise businesses grow. Four months in, the Hub has grown into one of the key member benefits on Franchise.org — and Dot, IFA’s AI-powered guide, […]

By Jamie Izaks, President of All Points Public Relations Influencer marketing has become one of the most talked-about tactics in consumer marketing. Franchise brands across every industry, from restaurants and fitness concepts to retail and service brands, are investing in creator partnerships to generate awareness, introduce new products and build excitement around their brands. Too […]