At the 2026 Multi-Unit Franchising Conference in Las Vegas, keynote speaker Brittany Hodak led a highly engaging, interactive session that brought her Creating Superfans framework to life. Using live audience polling and real-time idea sharing, this collaborative presentation allowed franchisees, franchisors, and suppliers to actively participate—turning insights into practical, actionable takeaways. 👉 View the presentation […]

  Customer experience expert and keynote speaker Brittany Hodak is known for helping brands identify the moments that matter most—and then elevate them. After sharing these insights on stage at both the 2025 Franchise Customer Experience Conference and the 2026 Multi-Unit Franchising Conference, she developed the “Slow Elevator” Checklist as a practical, easy-to-use tool for […]

Bestselling author and keynote speaker Brittany Hodak has built her career around one powerful idea: your best marketing doesn’t come from campaigns—it comes from customers who can’t stop talking about you. Her book Creating Superfans: How to Turn Your Customers Into Lifelong Advocates provides a practical, proven framework for transforming everyday customer interactions into experiences […]

One of the most practical and honest conversations at the 2026 Multi-Unit Franchising Conference was found in the growth workshop, “Getting Out of the ‘Hell Zone.’” The title clearly struck a nerve with the audience, because for many franchisees, the “Hell Zone” is one of the hardest phases of growth: that stretch where you are […]