When IFA introduced the Member Resource Hub and Dot last spring, the goal was simple: make it easier for members to find the insights, tools, and real-world examples that help franchise businesses grow. Four months in, the Hub has grown into one of the key member benefits on Franchise.org — and Dot, IFA’s AI-powered guide, […]

At the 2026 Multi-Unit Franchising Conference, one of the most timely conversations focused on a challenge every franchise operator is feeling: how to win when consumers are more cautious, labor is harder to find and keep, and the definition of value has fundamentally changed. In the general session, “The Great Consumer and Employee Reset: Rethinking […]