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Are you ready to make your marketing budget work harder for you in the year ahead? View this sessions recording for an exclusive panel discussion where we explored how to move beyond guesswork and use data and AI to build a powerful and profitable marketing plan for 2026.

Our expert panel provided practical, actionable insights you need to get a clear picture of your business’s performance and make smarter decisions.

What You’ll Learn:

• Identify the right metrics: Discover which key performance indicators (KPIs) truly matter for your franchise and how to track them effectively. We’ll show you how to cut through the noise and focus on the data that directly impacts your bottom line.

• Build a data-driven marketing plan: Learn how to use data to pinpoint your most valuable customers, uncover new opportunities, and allocate your marketing spend for maximum return on investment.

• Leverage AI for efficiency: Identify how artificial intelligence can improve efficiency throughout your business so you can focus on strategy and creativity.

Speaker: Gabriella Ferrara, Vice President of Sales, Scorpion

*To receive CFE credits for attending this event, please register using the email address associated with your IFA account.

Per the IFA Privacy Policy (https://www.franchise.org/privacy-policy), IFA Conference and Event attendee business contact information may be shared with other attendees and event sponsors.

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