By Tim Vogel, Scenthound

For nearly 10 years, Scenthound’s number one priority has been to provide routine hygiene and wellness care so that dogs can live longer, happier lives.

This has been our guiding light from inception to the launch of our franchise opportunity four years ago, to where we are today and for our future goals.

The foundation built by our team has served as a launchpad for the pivotal year we’ve had in 2024. The strong growth trajectory we are on was fueled by innovations, brand milestones, new openings, an increased same-store sales performance, and more. I’m filled with immense pride when I look back on what Scenthound has been able to accomplish this year.

Double-Digit Growth on a National Scale

This year alone, we have secured 35 franchise agreements and opened 40 Scenters in markets across the U.S., one of which was the milestone of our 100th opening.

Reaching 100 open locations in less than four years since launching the Scenthound franchise opportunity was a significant achievement. The franchisee who opened our 100th Scenter was one of our first to join the system. She joined our brand after falling in love with our mission and aligning with our passion for dog wellness. In fact, she purchased additional units after the success of her first locations. I think it is a strong testament to the business and its model when a franchisee grows with the brand over time and re-invests in it.

As we’ve grown our national footprint, we’ve seen consumers place a greater priority on the health and wellness of their pets. The trend of the humanization of pets has been growing over the last few decades and dogs are now considered true members of the family. This is reflected in Scenthound’s overall performance, as we have seen same-store sales increase 15 percent year-over-year and have nearly 50,000 members systemwide.

A Milestone Moment – One Million Dog Wellness Services

Scenthound is a category creator in the pet industry that was created to fill a gap in the marketplace. As we continue to work toward making routine care accessible to dogs across the nation and educating dog parents on the importance of regular hygiene and check-ups, Scenthound will further its goal of changing the way people think about caring for their dogs.

In living out this commitment every single day, Scenthound achieved another incredible milestone this year: completing over one million appointments since we opened our first franchise location in late 2020. We’ve seen firsthand the profound impact regular wellness care has on both dogs and their parents.

Our mission is to enrich the bond between people and their dogs, and that starts with being true advocates for every dog’s health and well-being. Every service we provide and each interaction with a dog parent is driven by what’s best for the dog. Our holistic approach to wellness — rooted in our name — focuses on five core areas of care: Skin, Coat, Ears, Nails, and Teeth. At every appointment, dogs receive a six-point wellness check, and parents are informed about their dog’s overall wellness through our S.C.E.N.T. Check® report.

Evolution and Innovation Driven by Data

Our goal is to shift the conversation around pet wellness, encouraging dog parents to be proactive in their dog’s care rather than reactive. Part of this proactive care happens outside of our Scenters — at home. To support our members with at-home solutions, we introduced our exclusive retail line, Houndswell®.

In September, we expanded Houndswell with the launch of Daily Dental Support, a dental health supplement that helps prevent periodontal disease, a condition affecting most dogs over age two. This product aligns with our mission to educate dog parents on the importance of routine wellness care, bringing greater awareness to their pet’s long-term health.

Available exclusively in our Scenters, Houndswell products are veterinarian-grade and focus on total pet health, addressing skin and coat care, ear health, and now, dental hygiene. At Scenthound, we’re setting a new standard in dog wellness by creating innovative, data-driven solutions that benefit both dogs and their parents.

Our proprietary mobile app is central to this tech-forward approach, enabling us to prescribe personalized and effective products and services for each dog’s overall health and well-being. To augment daily operations, we’ve developed technology to streamline systems and processes, ensuring a seamless experience for both customers and staff.

As the pet industry grows, Scenthound remains a distinctive, innovative leader. With a commitment to holistic care and education, we empower dog parents to make informed, proactive decisions for their pet’s health.

Tim Vogel is the co-founder and CEO of Scenthound. For more information about IFA franchisor member Scenthound, please visit franchise.org/franchise-opportunities/scenthound.

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