By Tyler Sgro, Mathnasium

In 2024, I had the privilege of stepping into the role of CEO at Mathnasium, following my tenure as the company’s Chief Operating Officer.

With extensive experience in operations and customer experience, I am committed to fostering innovation, driving strategic development, and optimizing operational efficiency to support our continued growth.

This year has been a landmark one for Mathnasium Learning Centers, as we’ve reached key milestones in both domestic and international growth. We celebrated the opening of our 1,000th center in the United States and the 100th center in Ontario, Canada — both significant achievements that underscore our growing global presence.

My vision for Mathnasium is deeply rooted in our mission to help students build confidence in math and develop lifelong problem-solving skills. As we look ahead, we are committed to expanding our reach and enhancing the educational experiences we offer, ensuring that we make a positive impact on students’ academic journeys around the world.

Franchise Growth in 2024

We have had an impressive year in terms of franchise development. By focusing on franchisee success and maintaining a strong commitment to innovative education, Mathnasium is well-positioned to meet the demand for high-quality math instruction, especially as more parents look for solutions to combat the ongoing challenges in the broader education.

As of October 28, Mathnasium has awarded 171 new franchises, comprising a mix of new centers and resales. Specifically, 54 new franchisees have opened their first Mathnasium locations, while 21 existing franchisees have expanded their portfolios with additional centers. In the resale category, 30 new franchisees have acquired existing centers, and 66 centers have changed hands within the franchisee network.

In 2024, Mathnasium has continued its rapid expansion, opening 42 new centers across the United States. Additionally, we’ve made impressive strides internationally, with a total of 24 new centers open in Canada and other global markets — marking a 66 percent year-over-year increase in global growth. These international openings, combined with our North American growth, have been instrumental in driving us closer to our milestone of opening our 1,000th center.

Key to Success: Franchisee Support and Innovation

Mathnasium’s success in 2024 is largely driven by the exceptional performance of our franchisees. Many have seen substantial growth in their Average Unit Volume (AUV), which has not only strengthened their individual businesses but also created the momentum for additional new center openings and center acquisitions. This upward trend in AUV has fueled continued confidence across the franchise network, fostering an environment of expansion and success that propels the brand forward.

We offer our franchise system comprehensive training programs, operational and strategic marketing support, through centralization efforts, and access to proprietary software tools. This approach ensures that franchisees have the tools they need to succeed, creating a strong foundation for growth and an attractive opportunity for potential franchisees.

Global Expansion Plans

One of the most notable achievements in our international growth this year is the debut of Mathnasium in Romania. We signed a Master Franchise Agreement in Romania with plans to open at least 25 centers over the next six years. This marks a significant step in our international expansion strategy as we continue to build our presence across Europe and other key international markets.

We also welcomed new Master franchisees for our Australia market. They bring extensive franchising and operating experience across McDonalds, Burger King, Lollipop, Kanga, Yo Way and more.  Their leadership has paved the way to over 30 percent YTD revenue growth and two center openings in the Melbourne market.

In addition to our strong growth in North America, Mathnasium is actively pursuing new international opportunities. Expansion efforts are already underway in key markets such as the Middle East and Mexico, with plans to extend our global footprint even further. This strategic focus on international growth positions Mathnasium to reach more students around the world and continue its trajectory as a leading brand in educational services.

Notable 2024 Initiatives and Innovation

Mathnasium’s commitment to educational innovation has been a driving force behind our success in 2024. Among the most notable developments this year was the launch of several new educational initiatives, including shortened initial assessments for new students, an expanded numerical fluency program, and an expanded test prep curriculum. These new offerings reflect our focus on providing students with the best possible educational experience, tailoring each plan to the individual’s needs.

In addition, we’ve been investing in technology upgrades to improve operational efficiency across the network. These updates help enhance the learning experience for students and provide franchisees with additional tools to better manage their centers. For example, updates to the way we interact with parents will improve communication with parents, make it easier to track student progress schedule sessions and engage with your learning center.

2025 Outlook: New Markets, New Initiatives

Looking to the future, Mathnasium is focused on accelerating our growth even further in 2025. We plan to continue expanding our presence in key U.S. markets, including Connecticut, Rhode Island, Massachusetts, Missouri, Kansas, and Illinois.

Globally, we are also committed to developing master franchise agreements in high-potential regions. These agreements will enable us to scale rapidly in new international markets, fueling long-term growth and enhancing our ability to serve students worldwide.

In addition to expanding our geographical footprint, we’re excited to enhance our educational offerings in 2025. We’ll be adding financial literacy to our curriculum, equipping students with essential real-world skills to succeed beyond the classroom. We’re also improving our parent communication tools, making it easier for parents to track their child’s progress in real-time.

With a continued focus on innovation and student engagement, Mathnasium is committed to evolving to meet the needs of both students and franchisees. One of our most exciting initiatives is a new Pi Day partnership launching on March 14, 2025. This fun and engaging event will further Mathnasium’s mission of making math learning an enjoyable experience for kids everywhere on the math world’s biggest day!

This combination of expansion, new educational initiatives, and community involvement solidifies Mathnasium’s position as a leader in the educational franchise space. With ambitious plans for international growth and an unwavering focus on enhancing the learning experience, we are poised for a great year ahead.

Tyler Sgro is the CEO of Mathnasium Learning Centers. Tyler brings a diverse background in leadership and operations from his previous roles in various organizations. Prior to joining Mathnasium, he held senior positions such as Vice President, Chief Revenue Officer, and Chief Integration Officer, where he successfully led strategic initiatives and operational improvements. In his current role, Tyler is focused on driving innovation and scaling Mathnasium’s growth, both domestically and internationally. His leadership aligns with the company’s mission to help students build confidence in math and develop critical problem-solving skills, positioning Mathnasium for continued success and global expansion. For more information about IFA franchisor member Mathnasium Learning Centers, please visit franchise.org/franchise-opportunities/mathnasium.

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