As franchise social media marketers, every day is a new world. We’re constantly challenged to stay on top of the latest social media platform developments; new social advertising options; and even owned algorithm changes that necessitate the pay-to-play model.  

Proceed carefully before joining forces with another company.

Want to make your good franchise program a great one? Launch a centralized and data-driven approach to email marketing.

Canada has long been the first choice for international expansion for many U.S. franchisors. During the last decade, several Canadian companies have begun expanding in the United States, successfully connecting with American consumers due to strong branding, marketing and development strategies. 

Is it a sign of loosening partisan logjam or is Congress just settling for the “lowest common denominator?”



 



By Kevin Serafino



Since the Affordable Care Act was signed into law in 2010, business groups have sought to make changes to the law

A small-business owner who’s just starting out may have the dedication to succeed, but without access to proper training and previous business experience, results can be hard to achieve. The first year of a new business is crucial; it is essentially the “make or break” period.

Consumers are increasingly turning to the convenience of mobile browsing and buying.

The best strategy includes digital, mobile and traditional options that capture customers’ attention in multiple places and drive them to your door.

Small-business owners make sacrifices for their business, but should carefully consider which ones allow the best chances for long-term success.

Regardless of your personal sales journey, you can expand your sales capability without adding cost.