By Greg Cory
Scott Zide, CEO of Empower Brands, explores the dynamic world of incubation brands within the franchising industry and their impact on innovation, adaptation and franchisee success, with examples of Empower’s incubation concepts.
By Greg Cory
Marketing is the engine driving the franchise industry.
By Greg Cory
Trends are nothing new when it comes to franchising.
By Greg Cory
When it comes to franchise marketing, one of the most effective ways to support franchisee growth in your markets is through local Search Engine Optimization (SEO).
By Greg Cory
It’s been an astounding year for technological advancements.
By Greg Cory
Crafting dual-focused strategies: Brandon Bean unveils how Lumin Fitness was designed with both consumers and franchise owners in mind, paving the way for franchise success from day one.